Last year, at a Digital Marketing conference in Vancouver, I was awestruck when Unbounce announced their plan to roll out Machine Learning powered Landing Pages in the second half of 2019. It made sense; digital ads are all hyper-personalized using ML - why shouldn't we leverage the same technology to personalize messaging further down the funnel?
Little did I know that in the next couple of months, I'll be working on a similar solution. Here's the story of how we used Machine Learning to increase our session duration by 25% and conversion rate by 4%.
https://medium.com/@sarimhaq/how-we-dumped-a-b-testing-for-machine-learning-2b44632ba9df
I would love to hear your thoughts and feedback. Thanks!